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"The timing may not be as precarious as it was last time," Amobi said. after adding another 2.25 million customers in the country during the first quarter. subscribers in July 2012 while the company was still trying to sooth customers irked by the last price increase.
The increase, to take place sometime before July, will hike prices by $1 or $2 per month for new customers. The company's nearly 36 million current subscribers will continue to pay $8 per Hermes Herbag 2017 Colors month for at least the next year, Netflix CEO Reed Hastings said in a Monday interview.
Netflix announced the looming price increase as part of a solid first quarter earnings report.
The economy also is in better shape than three years ago, lessening the pain to people's pocketbooks, said S Capital Balenciaga City Bag Navy Blue
Netflix lost about 800,000 subscribers after the 2011 pricing change was announced, rattling investors so much that the company's stock plunged more than 80 percent before starting to rebound in August 2012. The shares hit a new peak of $458 last month before sliding amid investor concerns that some technology stocks had soared too high, too quickly. Netflix's market value nearly quadrupled last year.
Netflix poised to raise prices after strong first quarter
Price increases pose a risk for Netflix. customers who wanted to continue to subscribe to both its Internet video and DVD by mail services.
The company attracted another 1.75 million subscribers in Canada and overseas, leaving it with 12.7 million international customers.
Financial pressures have been mounting on Netflix as it grapples with the rising costs of licensing compelling video for its service. and Yahoo Inc., which are planning to buy more Internet video programming from Hollywood studios.
Netflix's comeback has been propelled by the company's increasing emphasis on exclusive programming such as "House of Cards," an acclaimed series starring Kevin Spacey as a cunning politician with a ruthless plan to become President of the United States. Netflix released all 13 episodes in "House of Cards'" second season on Feb. 14, midway through the first quarter.
Netflix Inc. earned $53 million, or 86 cents per share, during the first three months of the year. That compared to $2.7 Balenciaga Lariat
million, or 5 cents, last year. The latest quarterly earnings exceeded the average estimate of 81 cents per share among analysts surveyed by FactSet.
Meanwhile, Netflix's DVD by mail service is slowly dying. Through March, Netflix had 6.7 million DVD customers, a 52 percent drop from 13.9 million just two years ago. Netflix isn't changing its DVD prices, despite rising postal costs.
Amazon recently raised the price of its Prime service, which includes an expanding Internet video library, from $79 to $99 annually.
be found on its service.
"When we look at the shows and movies that we will be able to get if we have a bigger budget, it's exciting," Hastings told The Associated Press. "We want to make the service better and better so more people will join."
"I think they need to raise the price to remain profitable," Wedbush Securities analyst Michael Pachter said of Netflix.
Investors evidently like the prospect of Netflix bringing in more revenue. Netflix's stock surged $23.01, or 6.6 percent, to $371.50 in extended trading after the company announced its plans.
Another popular Netflix series, "Orange Is The New Black," is returning with new episodes June 6, toward the final month of the current quarter.
SAN FRANCISCO (AP) Netflix is preparing a sequel unlikely to be a hit with its subscribers. The Internet video service is about to raise its prices for the first time in three years to help pay for more Internet video programming such as its popular political drama "House of Cards."
IQ analyst Tuna Amobi.
The upcoming price increase is coming in a much different situation than the last one. Besides giving current subscribers an extended grace period, Netflix has more firmly established itself as the Internet's equivalent of HBO with an expanding slate of programming that can only Guess Handbags Uk Price
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